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(0)Nir Eyal
Author
Publisher
linkedin.com
Pub. Date
2017.
Language
English
Description
Hooked author Nir Eyal shares his approach to creating habit-forming products. Learn a four-step model for creating products that keep customers coming back for more.
How have apps like Facebook and Snapchat become so popular, so quickly? How do they keep users coming back day after day? The secrets to creating habit-forming products aren't new, but found deep in the roots of human psychology. In his book Hooked, Nir Eyal outlines the fundamentals,...
Author
Publisher
linkedin.com
Pub. Date
2018.
Language
English
Description
Become indistractable. Learn how to increase focus, reduce distractions, and get things done.
The world is filled with distractions. When our devices buzz and notifications start rolling in, it is harder to focus on what's really important. And yet staying focused is exactly what it takes to get things done and get ahead. In this course, Arianna Huffington and Nir Eyal, the author of Hooked: How to Build Habit-Forming Products, explains how to become...
Author
Publisher
Portfolio/Penguin
Pub. Date
2014.
Language
English
Description
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate...
Author
Language
English
Formats
Description
With groundbreaking research and exclusive interviews, Nir Eyal, author of the bestselling Hooked, lays bare the processes of distractions and how we can finally get them under control to give people the ultimate superpower of the 21st century: being indistractable.