Malcolm Gladwell
Author
Accelerated Reader
IL: UG - BL: 7.8 - AR Pts: 13
Language
English
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Description
Malcolm Gladwell examines some of the most successful people today, and tries to determine what exactly contributes to their success. He finds that, as a culture, we often analyze a person's success based on what that person is like. Rather, we should look at contributing factors such as culture, family, and the idiosyncratic differences in their upbringing to determine what makes a person successful. It is through such an examination that we can...
Author
Accelerated Reader
IL: UG - BL: 8.3 - AR Pts: 13
Language
English
Appears on list
Description
How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology,...
Author
Accelerated Reader
IL: UG - BL: 9.1 - AR Pts: 15
Language
English
Appears on list
Description
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.