"From the internationally bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most overlooked forces. For the past three years, Jon Ronson has been immersing himself in the world of modern-day public shaming-meeting famous shamees, shamers, and bystanders who have been impacted. This is the perfect time for a modern-day Scarlet Letter-a radically empathetic book about public shaming, and about...

Ronson investigates the strange things people are willing to believe in, from lifelike robots programmed with loved ones' personalities to indigo children to hypersuccessful spiritual healers to the Insane Clown Posse's juggalo fans.