Joseph Turow
1) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
Author
Publisher
Yale University Press
Pub. Date
[2017]
Language
English
Description
By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...