I: My editor ; Word count ; Jim Harrison ; The other Bob Sherrill ; Rejection ; Ed Abbey ; Sans serif ; Peter Matthiessen ; Learning curve ; Boy howdy! ; Tom McGuane ; Cahill ; Pygmalion ; P. J. O'Rourke ; Money ; Bob Ward ; Editcraft ; Kurt Vonnegut ; Writer's block ; Steve Jobs ; More Money ; Jimmy Buffett ; Richard Price ; The Hallmarkcardian Wars ; Discouragement ; Jann Wenner ; Covers, newsstands, hits ; Hunter Thompson ; Gonzo ; Dark nights ; Bibliomemoir

II: Ambition ; Shooters ; Slide culture ; Collaboration (with Rust Hills) ; Assignments ; Little Jimmy ; Display ; The older Bob Sherrill ; Women's magazines ; Men's fashion ; Liz Tilberis ; Cowboy-hippie-poet weird ; Truth(s) ; Richard Ford ; Fiction, nonfiction ; James Salter ; Rocks, feathers, shells

III: Elaine, Francis and Louie ; George Plimpton ; Camouflage ; Hunter ; Weather report ; Hunter and George ; Warren Hinckle ; Jann ; The end of fun

IV: Pocho ; Deadlines ; Mozart de Prairie ; Mix ; Robert F. Jones ; Less money ; David Carr ; Shipwreck ; Letters to the editor ; SI ; Reilly ; Swimsuit ; Ad sales ; Steve Jobs thinks your work is really stupid ; The Machiavelli Club ; Google ; Tenure ; When editors were gods ; The accidental life