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Made to stick: why some ideas survive and others die

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Author

Heath, Chip

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English

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Subjects

Business
Contagion (Social psychology)
Context effects (Psychology)
Nonfiction
Psychology
Self-Improvement
Social psychology

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Contributors

Heath, Chip Author
Heath, Dan,1973
Kahlenberg, Charles Narrator

ISBN

9781400064281
9781415936566

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Made to stick: why some ideas survive and others die

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