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Sugar. "Exploiting the biology of the child" ; "How do you get people to crave?" ; "Convenience with a Capital 'C'" ; "Is it cereal or candy?" ; "I want to see a lot of body bags" ; "A burst of fruity aroma"
Fat. "That gooey, sticky mouthfeel" ; "Liquid gold" ; "Lunchtime is all yours" ; "The message the government conveys" ; "No sugar, no fat, no sales"
Salt. "People love salt" ; "The same great salty taste your customers crave" ; "I feel so sorry for the public"