Includes bibliographical references (p. 201-205) and index.

"The Trader Joe's name is synonymous with creativity, operational excellence, quality products, and a cultlike customer following. In an era in which automated self-service checkouts are increasingly common, "TJ's" friendly, attentive service and entertaining atmosphere draws legions of customers who want a fun shopping experience - and who keep coming back for more." "The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon explores how this anomaly in the ultra-competitive world of grocery retailing has become a $2.6 billion niche player. You'll discover how the company consistently outsmarts and outperforms the competition by breaking traditional rules of retailing." "Author and veteran supermarket industry journalist Len Lewis has written the first book to trace the amazing success of Trader Joe's, from its humble beginnings 45 years ago as a convenience store to a purveyor of high-quality, unique products for people with champagne tastes and a beer income. A classic case study of how to run a great company, The Trader Joe's Adventure is a story of continuous innovation, tireless devotion to creating outstanding customer experiences, and a willingness to try things no one else has dared to before."--BOOK JACKET.