Gut feelings : the intelligence of the unconscious
(Book)

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Published
New York : Viking, c2007.
Physical Desc
280 pages : ill., map ; 22 cm.
Status
Northwest Reno Library - Adult Nonfiction
153.44 GIG 2007
1 available

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Published
New York : Viking, c2007.
Format
Book
Language
English

Notes

Bibliography
Includes bibliographical references (p. [251]-269) and index.
Description
Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description.

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Citations

APA Citation, 7th Edition (style guide)

Gigerenzer, G. (2007). Gut feelings: the intelligence of the unconscious . Viking.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Gigerenzer, Gerd. 2007. Gut Feelings: The Intelligence of the Unconscious. Viking.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Gigerenzer, Gerd. Gut Feelings: The Intelligence of the Unconscious Viking, 2007.

MLA Citation, 9th Edition (style guide)

Gigerenzer, Gerd. Gut Feelings: The Intelligence of the Unconscious Viking, 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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