Neil Young took on the music industry so that fans could hear his musicall musicthe way it was meant to be heard. Today, most of the music fans listen to is streamed via online services and highly compressed. Its convenient, but, frustratingly, this comes at the cost of quality. Gone are the days when it was technologically necessary to compress music into the smallest possible file size, yet this remains the industry standard.The result is music that is robbed of its original qualitymuddy and flat in sound compared to the rich, warm sound artists hear in the studio. It doesnt have to be this way, but the record and technology companies have incorrectly assumed that most listeners are satisfied with these low-quality tracks.Neil Young is challenging the assault on audio qualityand working to free music lovers from the flat and lifeless status quo.To Feel the Music is the true story of Neils quest to bring high-quality audio back to music loverswhich he considers the most important undertaking of his career. Inside, follow Neil as he discovers the step by step deterioration of recorded sound as analog is methodically replaced by digital CDs, MP3s, and low-price, low-quality streaming; gathers others committed to his goal of delivering music the way artists intend for it to sound; and eventually develops the Neil Young Archives, a high-res streaming site that gives users unprecedented access to all of Neils musicin the best quality their devices can handlevideos, photos, and more.Neils efforts to bring quality audio to his fans garnered media attention when his Kickstarter campaign for his Pono playera revolutionary music player that would combine the highest quality possible with the portability, simplicity and affordability modern listeners cravebecame the third-most successful Kickstarter campaign in the websites history. It had raised more than $6M in pledges in 40 days. Encouraged by the enthusiastic response, Neil still had a long road ahead, and his Pono music player would not have the commercial success hed imagined. But he remained committed to his mission, and faced with the rise of streaming services that used even lower quality audio, he was determined to rise to the challenge.An eye-opening read for all fans of Neil Young and all fans of great music, as well as readers interesting in going behind the scenes of product creation, To Feel the Music has an inspiring story at its heart: One determined artist with a groundbreaking vision and the absolute refusal to give up, despite setbacks, naysayers, and skeptics.