The naked consumer : how our private lives become public commodities
(Book)

Book Cover
Average Rating
Published
New York, N.Y., U.S.A. : Penguin Books, 1994, c1992.
Physical Desc
275 pages ; 20 cm.
Status
Northwest Reno Library - Adult Nonfiction
658.834 LARSON 1994
1 available

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Published
New York, N.Y., U.S.A. : Penguin Books, 1994, c1992.
Format
Book
Language
English

Notes

General Note
Originally published: New York : H. Holt, 1992.
Bibliography
Includes bibliographical references and index.
Description
After receiving a sudden surge of junk mail directed at new parentseven though his wife at the time was merely pregnant Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the governments role in helping companies learn about you.

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Citations

APA Citation, 7th Edition (style guide)

Larson, E. (19941992). The naked consumer: how our private lives become public commodities . Penguin Books.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Larson, Erik. 19941992. The Naked Consumer: How Our Private Lives Become Public Commodities. Penguin Books.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Larson, Erik. The Naked Consumer: How Our Private Lives Become Public Commodities Penguin Books, 19941992.

MLA Citation, 9th Edition (style guide)

Larson, Erik. The Naked Consumer: How Our Private Lives Become Public Commodities Penguin Books, 19941992.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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