Washoe County Library System

""We are the apes who tell stories," writes William Bernstein. "And no matter how misleading the narrative, if it is compelling enough it will nearly always trump the facts." As Bernstein shows in his eloquent and persuasive new book, The Delusions of Crowds, throughout human history, compelling stories have catalyzed the spread of contagious narratives through susceptible groups-with enormous, often disastrous consequences. Inspired by Charles Mackay's...

"Picking up where The Tipping Point leaves off, respected journalist Lee Daniel Kravetz's Strange Contagion is a provocative look at both the science and lived experience of social contagion. In 2009, tragedy struck the town of Palo Alto: A student from the local high school had died by suicide by stepping in front of an oncoming train. Grief-stricken, the community mourned what they thought was an isolated loss. Until, a few weeks...

At the crossroads between The Shallows and Presence, Hivemind is a provocative look at how communities can sync up around shared ideas, and how this hive mentality is contributing to today's polarized times. Hivemind: A collective consciousness in which we share consensus thoughts, emotions, and opinions; a phenomenon whereby a group of people function as if with a single mind. Our views of the world are shaped by the stories told by our self-selected...

"This eclectic history of unusual crowd behavior describes a rich assortment of mass phenomena ranging from the amusing and quirky to the shocking and deplorable. What do fads, crazes, manias, urban legends, moral panics, riots, stampedes, and other mass expressions of emotion have in common? By creating a typology of such behavior, past and present, the authors show how common extraordinary group reactions to fear or excitement are. And they offer...