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Author
Publisher
Hyperion
Pub. Date
c2011
Language
English
Description
Based on a premise that effective communication skills are at the heart of business excellence, the author cites examples of leading companies and individuals while sharing counsel on how to conduct one-on-one meetings and public presentations.
Author
Publisher
Hyperion
Pub. Date
2007
Language
English
Description
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe inches Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies...
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