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Author
Pub. Date
2014.
Language
English
Formats
Description
“Business Adventures remains the best business book Ive ever read.” Bill Gates, The Wall Street JournalWhat do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are...
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