(0)
(0)
(0)
(0)
(0)Catalog Search Results
Author
Publisher
Portfolio/Penguin
Pub. Date
2015.
Language
English
Description
The authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with...
Author
Publisher
Berrett-Koehler Publishers, Incorporated
Pub. Date
[2022]
Language
English
Description
"Stacey Hall destroys the myth that salespeople must get out of their comfort zone to make a stellar sale by sharing a simple formula for a personalized approach to building collaboration and connection. So many salespeople "sell out" themselves and the products they represent because they are thrust far out of their comfort zone. Taking uncomfortable risks can produce anxiety, especially for women, which in turn affects the self-esteem and confidence...
Author
Publisher
Palgrave Macmillan
Pub. Date
2015.
Language
English
Description
"Using examples set by exceptional companies as well as smaller businesses, shows business leaders how to create fanatically loyal customers--an army of "zombie loyalists"--to increase their customer base, brand awareness, and revenue."--Publisher.
Author
Language
English
Formats
Description
"A Legendary CEO's Unique Management System In 1967, Charles Koch took the reins of his father's company and began the process of growing it from a $21 million company into a global corporation with revenues of about $115 billion, according to Forbes. So how did this MIT engineer manage to grow Koch Industries into one of the largest private companies in the world today with growth exceeding that of the S&P 500 by almost 30-fold over the last...
Author
Publisher
Currency
Pub. Date
[2019]
Language
English
Description
"The founder and CEO of Salesforce reveals the secrets to building a world-class culture and offers a model for leadership that will define the most successful companies of the future. Trailblazer is Marc Benioff's answer to the one question he's most often asked: what is the secret to driving continuous growth and innovation. His answer: building a culture where values permeate everything you do. As the world has grown vastly more complicated, says...
Author
Publisher
Palgrave Macmillan
Pub. Date
2013
Language
English
Description
The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First, Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for success...
12) Lucky stiff
Author
Series
Lucky O'Toole mysteries volume 2
Publisher
Forge
Pub. Date
c2011
Language
English
Author
Publisher
Portfolio/Penguin
Pub. Date
[2020]
Language
English
Description
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2013], ©2013
Language
English
Description
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
16) Wanna get lucky?
Author
Series
Lucky O'Toole mysteries volume 1
Publisher
Forge
Pub. Date
c2010
Language
English
Appears on list
Description
A young woman plunges from a Las Vegas sightseeing helicopter, landing in the pirates' lagoon in front of the Treasure Island Hotel in the middle of the 8:30 p.m. pirate show. Everyone writes her off as another Vegas victim, except Lucky O'Toole. As head of Customer Relations at Babylon megacasino and resort, she's got a lot on her plate, but she can't resist getting involved in this one.
Author
Publisher
Wiley
Pub. Date
[2018]
Language
English
Description
"The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful...
Author
Series
ERIC digest volume DO-IR-2001-08
Publisher
ERIC Clearinghouse on Information and Technology
Pub. Date
[2001]
Language
English
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request