Catalog Search Results
Author
Publisher
St. Martin's Press
Pub. Date
2017.
Language
English
Description
How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head on. Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection,...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request