Washoe County Library System

Influence, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles,...

"An explosive, deeply reported exposé of McKinsey & Company, the international consulting firm that advises corporations and governments, that highlights the often drastic impact of its work on employees and citizens around the world "Meticulously reported, and ultimately devastating, this is an important book." —Patrick Radden Keefe, New York Times bestselling author of Empire of Pain and Say Nothing McKinsey & Company is the most prestigious...

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersfrom the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instinctsfrom...

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive

Imagine a world without roads, toilets, or even towns! The Romans brought us many amazing inventions, including takeout food, shopping trips, and toothpaste. Discover how the past has shaped the way we live today.

Explores seventy fascinating figures who shaped America during Reconstruction and beyond, from William Tecumseh Sherman to Elizabeth Van Lew to Thomas Nast.

Megan Chernoff is a talented but unemployed copywriter in an identity crisis after the birth of her second child. Seeking a fresh start, she and her family move to New York City, where she meets Daphne Cole--a gorgeous, stylish, well-known momfluencer. To Meg's surprise and delight, Daphne shows an inordinate amount of interest in Meg, showering her with compliments, attention, gifts, and all the perks that come with having a massive digital platform....

A group of bestselling authors pays tribute to legendary New York Times bestselling author Dorothea Benton Frank and her literary legacy, capturing her unforgettable spirit, joy, and humor in stories of reunions and love. Inspired by the title Dorothea Benton Frank had planned for her next book--Reunion Beach--close friends and colleagues pay tribute in stories and poems that celebrate Frank, a prolific author who had a love for the Lowcountry of...

A professor at the Yale School of Management draws on research in behavioral economics, neuroscience, and psychology to explain how to effect meaningful and durable change by learning to negotiate more comfortably and creatively.