Catalog Search Results
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2013]
Language
English
Description
Offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales, showing how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.
Author
Publisher
W. W. NORTON & COMPANY
Pub. Date
2016.
Language
English
Description
An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value
Author
Publisher
Wiley
Pub. Date
[2014]
Language
English
Appears on list
Description
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our...
Author
Publisher
Allworth Press
Pub. Date
[2020]
Language
English
Description
"Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you're ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. Built on the author's fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your...
Author
Publisher
AMACOM/American Management Association
Pub. Date
[2015]
Language
English
Description
"Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, "Targeted" tells the story of the companies, individuals, and innovations...
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2016]
Language
English
Description
An inspiring entrepreneur, known for his popular "The #AskGaryVee Show," highlights the most interesting questions ever posed to him and offers insights and advice on marketing, using social media, creating a personal brand, and how to hire superstar employees.
Author
Series
Publisher
John Wiley & Sons, Incorporated
Pub. Date
[2021]
Language
English
Description
"The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver...
Author
Publisher
PublicAffairs
Pub. Date
2022.
Language
English
Description
"If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBayfor businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities...
Author
Publisher
LearningExpress
Pub. Date
[2016]
Language
English
Description
"Whether you're starting a new business or growing one, the Internet can help you promote your business, demonstrate your expertise, and meet new customers and clients. This eBook will show you how to create and maintain a vibrant social media presence." --
Author
Publisher
Harper Design
Pub. Date
2016.
Language
English
Description
An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any...
Author
Publisher
Harper
Pub. Date
[2016]
Language
English
Description
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expose of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world,"--NoveList.
Author
Publisher
Citadel Press, Kensington Publishing Corp
Pub. Date
2018.
Language
English
Description
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are todayearning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital...
Author
Publisher
Ecco, an imprint of HarperCollinsPublishers
Pub. Date
[2016]
Language
English
Description
Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.
Author
Publisher
OR Books
Pub. Date
2017.
Language
English
Description
"The news is full of their names, supposedly the vanguard of a rethinking of capitalism. Lyft, Airbnb, Taskrabbit, Uber, and many more companies have a mandate of disruption and upending the "old order"--and they've succeeded in effecting the "biggest change in the American workforce in over a century," according to former Secretary of Labor Robert Reich. But this new wave of technology companies is funded and steered by very old-school venture capitalists....
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