Catalog Search Results
Author
Accelerated Reader
IL: UG - BL: 9.1 - AR Pts: 15
Language
English
Appears on list
Description
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request