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Author
Publisher
HarperBusiness
Pub. Date
[2016]
Language
English
Description
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
Author
Publisher
Harvard Business Review Press
Pub. Date
[2016]
Language
English
Description
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.His work is cited by the world's best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestsellerone of the most influential business books of all timeinnovation expert Clayton Christensen shows how even the most outstanding companies can do everything rightyet still lose market leadership. Christensen explains why most companies...
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