Catalog Search Results
Author
Publisher
Citadel Press, Kensington Publishing Corp
Pub. Date
2018.
Language
English
Description
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are todayearning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital...
Author
Publisher
Nicholas Brealey Pub
Pub. Date
c2012
Language
English
Description
From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Groupon successful companies of all types and sizes begin with three things: an entrepreneur, a winning idea, and a brand strategy. Branding expert Catherine Kaputa, founder of SelfBrand LLC, uses dozens of US and international brand histories to demonstrate what makes a brand thrive, and provides you with the tools...
Author
Publisher
Anchor Books
Pub. Date
2007.
Language
English
Description
Overview: The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything...
Author
Publisher
Spiegel and Grau
Pub. Date
2011
Language
English
Description
Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations as method, charity, water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving...
Author
Publisher
Berrett-Koehler Publishers
Pub. Date
[2014].
Language
English
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Author
Series
Publisher
Adams Media
Pub. Date
[2013]
Language
English
Description
Here's all you need to realize your dreams of turning your handiwork into cash--online! With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful, homemade creations...but where to start? This A-Z guide provides expert advice on building an online presence and getting your creations into the hands of buyers. You'll learn about the pros and cons of all the...
Author
Publisher
Workman Pub
Pub. Date
[2010]
Language
English
Description
Presents a guide for aspiring writers on all aspects of getting published, including writing the query letter, getting an agent, signing contracts, working with publishers, assisting in prepub publicity and marketing, and doing book tours.
Author
Publisher
Allworth Press
Pub. Date
[2020]
Language
English
Description
"Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you're ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. Built on the author's fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your...
Author
Publisher
Harper Business
Pub. Date
[2016]
Language
English
Description
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand become impossible to resist? Marketer Sally Hogshead reveals the surprising answers. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively...
Author
Language
English
Appears on these lists
Description
"Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific...
Author
Publisher
Wiley
Pub. Date
[2018]
Language
English
Description
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" Jay Baer, founder of Convince & Convert and author of Hug Your Haters. "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." Brian...
Author
Publisher
BenBella Books, Incorporated
Pub. Date
[2020]
Language
English
Description
"With eye-opening science and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman reveal what companies don't: how brands hack your psychology to drive your behavior. Their goal: to close the knowledge gap between consumer and brand, to let you consume on your own terms. Inside, discover: Why watch ads always show the time 10:10 How a simple equation (pleasure - pain = purchase) explains our buying behavior How...
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