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Author
Publisher
Oneworld
Pub. Date
2022.
Language
English
Description
"Here is a book about the ways books entice us to read them: their titles, quotes, covers and, above all, blurbs--via authors from Jane Austen to Zadie Smith, writing tricks, classic literature, bonkbusters, plot spoilers and publishing secrets. It's nothing less than the inside story of the outside of books. Join Penguin publishing word wizard Louise Willder--five thousand blurbs written, mostly avoiding the phrase 'unputdownable tour-de-force'--to...
Author
Publisher
St. Martin's Press
Pub. Date
2017.
Language
English
Description
How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head on. Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection,...
Author
Publisher
Watson-Guptill
Pub. Date
2014.
Language
English
Description
"Do you want to break into the comics industry? There are many creative roles available- writer, penciller, inker, colorist, letterer, editor, and more. Each creator serves a vital function in the production of sequential art at comapnies such as DC, Marvel, Image, and Valiant. In Make Comics Like the Pros, veteran comics craetors Greg Pak and Fred Van Lente team up with a who's who of the modern comic book scene to lead you step-by-step through...
Author
Publisher
Doubleday
Pub. Date
[2022]
Language
English
Description
"The blistering inside story of a startup that made millions pushing opioids-until its cutthroat tactics were exposed and its executives put behind bars John Kapoor had amassed a small fortune in pharmaceuticals when he conceived of a new product. It was the 2000s, and opioids were big business. If Kapoor, an immigrant and the billionaire founder of Insys, could find a new way to administer the highly potent fentanyl, he could patent his invention...
Author
Publisher
The New Press
Pub. Date
[2022]
Language
English
Description
"From a world-renowned expert on creative play and the impact of commercial marketing on children, a timely investigation into how big tech is hijacking childhood—and what we can do about it Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech”...
Author
Publisher
Simon & Schuster
Pub. Date
2022.
Language
English
Description
"An entertaining and timely exploration of how our food - from where it's grown to how we buy it - is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior"--
88) Worth every penny: build a business that thrills your customers and still charge what you're worth
Author
Publisher
Greenleaf Book Group Press
Pub. Date
[2012]
Language
English
Description
FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLERA revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't...
Author
Publisher
Interweave Press
Pub. Date
c2011
Language
English
Description
"With The Crafter's Guide to Taking Great Photos, you'll learn that you don't need expensive equipment and a professional photo studio to get quality results. Get simple, practical advice presented with the crafter in mind. Inside you'll find the most important fundamentals, including equipment advice, camera settings, composition and styling, evaluation of common problems, answers to frequently asked questions, and practitioner spotlighting. After...
93) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
Author
Publisher
Yale University Press
Pub. Date
[2017]
Language
English
Description
By one experts prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans...
Author
Publisher
Houghton Mifflin Harcourt
Pub. Date
2014.
Language
English
Description
"A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use...
Author
Publisher
McGraw-Hill
Pub. Date
[2011]
Language
English
Description
Praise for One Simple Idea:My friend, Mr. Key's brilliance, wisdom, and insight will make you rich. Buy this book! Mark Victor Hansen, bestselling author and co-creator of Chicken Soup For The Soul"Stephen has an uncanny and successful knack for simplifying the licensing mystique. One Simple Idea provides a road map and confidence to those who follow his proven approach. Warren Tuttle, product scout, Lifetime BrandsSince the successful...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2020]
Language
English
Description
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It's fandom. David Meerman Scott and his daughter Reiko are very different - one is a baby boomer business strategist,...
Author
Publisher
Vintage Books, a division of Penguin Random House LLC
Pub. Date
2017.
Language
English
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--a revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
Author
Publisher
W.W. Norton & Company
Pub. Date
[2017]
Language
English
Description
As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given all organizations―from traditional businesses to tech startups― direct, real-time access to their most devoted consumers, and it's easy to forget that this access flows both ways. This is the new "fandom-based economy": a convergence of brand owner and brand consumer. Fan pressures hold more...
100) To market, to market
Author
Publisher
Abrams Books for Young Readers
Pub. Date
c2011
Accelerated Reader
IL: LG - BL: 4.6 - AR Pts: 1
Language
English
Description
An introduction to the concept of and products found at a farmer's market, including how some of the foods and other items are actually produced.
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