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Author
Language
English
Description
"She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world,...
Author
Pub. Date
2022.
Language
English
Description
Emily Atkinson leads a complicated life in New York City. She’s a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis: she parties too much—and she’s pregnant. Her nurse and new best friend, Betsey, helps Emily rediscover how much she loves morning runs in the park and quiet nights at home. But as a series of women in her wealthy social circles...
Author
Publisher
Wiley
Pub. Date
[2014]
Language
English
Appears on list
Description
"Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our...
Author
Publisher
Running Press
Pub. Date
2022.
Language
English
Description
"An irreverent and wide-ranging treatise on concocting a brand, distilling a message, and serving up ideas in business or in life, from the marketing mastermind behind countless iconic booze brands. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick's Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work...
Author
Publisher
Currency
Pub. Date
[2020]
Language
English
Description
E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts....
Author
Publisher
AMACOM/American Management Association
Pub. Date
[2015]
Language
English
Description
"Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, "Targeted" tells the story of the companies, individuals, and innovations...
12) Marketing
Author
Series
Publisher
John Wiley and Sons, Incorporated
Pub. Date
[2023]
Language
English
Description
Pump up your business with the latest, greatest marketing techniques In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2017]
Language
English
Description
"Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author...
Author
Publisher
LearningExpress
Pub. Date
[2016]
Language
English
Description
"Whether you're starting a new business or growing one, the Internet can help you promote your business, demonstrate your expertise, and meet new customers and clients. This eBook will show you how to create and maintain a vibrant social media presence." --
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2016]
Language
English
Description
An inspiring entrepreneur, known for his popular "The #AskGaryVee Show," highlights the most interesting questions ever posed to him and offers insights and advice on marketing, using social media, creating a personal brand, and how to hire superstar employees.
Author
Language
English
Formats
Description
The star of Bravo's hit series Million Dollar Listing Los Angeles provides tips, tools, insights and strategies for sales, marketing, promotion, running a family business and more to help readers build confidence and master the knowledge they need to succeed. --Publisher's description.
Author
Publisher
Ideapress Publishing
Pub. Date
[2022]
Language
English
Description
"Brands can no longer force-feed us a plethora of products we don’t need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people’s perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure...
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