Kick Ass Your Way. As the owner of one of the largest woman-owned advertising agencies in the U.S., Gay Gaddis knows a thing or two about empowerment. Gay's insights are rooted in the spirited strength of the real cowgirl heroines of the 1920s and '30s-gutsy risk -takers in everything they did. In Cowgirl Power, these cowgirls are celebrated as a metaphor for the power we all have to achieve far more than we think. Whether your goal is to start a family, own a business, advance your career, organize community outreach, or run for office, it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way. Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms: Taking responsibility for yourself Building your own competence Finding your assertiveness Designing your own life Building a kick-ass culture Recognizing good ideas Becoming a fearless leader Cowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.